Tog’s Paradox (also known as The Complexity Paradox or Tog’s ComplexityParadox) is an observation that products aiming to simplify a task for users tend toinspire new, more complex tasks. It’s one of the key reasons for thesymptom of requirements changing after delivery in enterprise softwareproducts, and for feature creep in consumer products. Tog’s Paradox alsoexplains why it’s futile to try to completely nail down requirements for asoftware product, as the product itself will have...
Who you are and what you have done
One tip that was recommended to me by my mentor about a decade ago: Make yourself a punch-line. A punch-line that describes what you’re uniquely good at and what sets you apart from the rest. Lead your portfolio with this.
Coming up with a punch-line for yourself is no trivial work though. It requires you to think harder to go beyond the “user-centric designer” and “working at the intersection of tech and craft” drudgery. You need to be very speci...