Stop Running in Circles and Ship Work that Matters
'Customers don't have needs, they just want to make progress within the system they belong'
Good Design is About Process, not Productblog.jaredsinclair.com/post/97655887470/good-design-is-about-process-not-product
Natural talent and training aren’t substitutes for good design habits. The right process can cover many shortcomings of talent and skill — but the opposite is never true. A good process will bring out your best and most unique work. A bad process will leave you with tired, unsurprising clichés.