What is A/A Testing, and Why Should Marketers Care?
instapage.com/blog/what-is-aa-testingAre your A/B testing results entirely accurate? Learn why A/A testing can be beneficial, the pros and cons, and how to avoid false positive test results.
The Tyranny of Metrics by Jerry Z. Muller
goodreads.com/book/show/36644895-the-tyranny-of-metricsThe Tyranny of Metrics book. Read 120 reviews from the world's largest community for readers. How the obsession with quantifying human performance threat...
Violence in Blue | Patrick Ball | Granta Magazine
granta.com/violence-in-blue/‘One-third of all Americans killed by strangers are killed by police.’ Patrick Ball measures the undocumented police killings in the United States.
Scientists rise up against statistical significance
nature.com/articles/d41586-019-00857-9Valentin Amrhein, Sander Greenland, Blake McShane and more than 800 signatories call for an end to hyped claims and the dismissal of possibly crucial effects.
Same Stats, Different Graphs: Generating Datasets with Varied Appearance and Identical Statistics through Simulated Annealing | Autodesk Research
autodeskresearch.com/publications/samestatsThese 13 datasets (the Datasaurus, plus 12 others) each have the same summary statistics (x/y mean, x/y standard deviation, and Pearson's correlation) to two decimal places, while being drastically different in appearance. This work describes the technique we developed to create this dataset, and others like it.
Seeing Theory
students.brown.edu/seeing-theory/A visual introduction to probability and statistics.
Surprise Maps: Showing the Unexpected – Medium
medium.com/@uwdata/surprise-maps-showing-the-unexpected-e92b67398865In 1977, Jerry Ehman — an astronomer working with the SETI project to seek out alien life — came across an interesting radio signal, one needle in the haystack of all of the electromagnetic signals…
Anthropometrics of Fit – Research – Herman Miller
hermanmiller.com/research/solution-essays/anthropometrics-of-fit.htmlHow the Aeron chair's three sizes and accommodating seat and backrest material provide a personal fit for any individual.