What is A/A Testing, and Why Should Marketers Care?instapage.com/blog/what-is-aa-testing
Are your A/B testing results entirely accurate? Learn why A/A testing can be beneficial, the pros and cons, and how to avoid false positive test results.
The Tyranny of Metrics by Jerry Z. Mullergoodreads.com/book/show/36644895-the-tyranny-of-metrics
The Tyranny of Metrics book. Read 120 reviews from the world's largest community for readers. How the obsession with quantifying human performance threat...
Violence in Blue | Patrick Ball | Granta Magazinegranta.com/violence-in-blue/
‘One-third of all Americans killed by strangers are killed by police.’ Patrick Ball measures the undocumented police killings in the United States.
Scientists rise up against statistical significancenature.com/articles/d41586-019-00857-9
Valentin Amrhein, Sander Greenland, Blake McShane and more than 800 signatories call for an end to hyped claims and the dismissal of possibly crucial effects.
Same Stats, Different Graphs: Generating Datasets with Varied Appearance and Identical Statistics through Simulated Annealing | Autodesk Researchautodeskresearch.com/publications/samestats
These 13 datasets (the Datasaurus, plus 12 others) each have the same summary statistics (x/y mean, x/y standard deviation, and Pearson's correlation) to two decimal places, while being drastically different in appearance. This work describes the technique we developed to create this dataset, and others like it.
A visual introduction to probability and statistics.
Surprise Maps: Showing the Unexpected – Mediummedium.com/@uwdata/surprise-maps-showing-the-unexpected-e92b67398865
In 1977, Jerry Ehman — an astronomer working with the SETI project to seek out alien life — came across an interesting radio signal, one needle in the haystack of all of the electromagnetic signals…