Response to Kohavi's note on non-significance in A/B testing - Big Data, Plainly Spoken (aka Numbers Rule Your World)junkcharts.typepad.com/numbersruleyourworld/2020/01/response-to-kohavis-note-on-non-significance-in-ab-testing.html
Kaiser Fung (Principal Analytics Prep, Numbersense) explains a note on A/B testing by Ron Kohavi, which advises against adopting treatments deemed statistically insignificant.
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