What is A/A Testing, and Why Should Marketers Care?
instapage.com/blog/what-is-aa-testingAre your A/B testing results entirely accurate? Learn why A/A testing can be beneficial, the pros and cons, and how to avoid false positive test results.
Design for the feedback you want
blog.prototypr.io/design-for-the-feedback-you-want-1a65d58ff74fDetails like colour, copy, and spacing are obvious and easy to point out. If that’s what you want to discuss, then high fidelity mockups work well. But if you’re looking for feedback on the less obvious parts of your design (e.g., how it functions or how a user interacts with it) it might get overlooked.