If I got a dollar every time I hear about gamification in a client meeting, I would be rich. Very rich. And the funny thing is, I don’t really work on consumer apps. I usually work with big (or…
Italian psychologist Massimo Piattelli-Palmarini was once asked why people keep making the same mistakes. He said: Inattention, distraction, lack of interest, poor preparation, genuine stupidity, timidity, braggadocio, emotional imbalance, ideological, racial, social or chauvinistic prejudices, and aggressive or prevaricatory instincts. Let me add some more: Incentives can tempt good people to push the boundaries farther than they’d ever imagine. Financial boundaries, moral boundarie...