Users don’t hate change. They hate you. – Christina Wodtkemedium.com/@cwodtke/users-dont-hate-change-they-hate-you-461772fbcac7
Users don't hate change. Users hate change that doesn't make their life better, but makes them have to relearn everything they knew. In fact, users don't like change that might improve their lives if they don't perceive the value of that change.