Victor Loux → Bookmarks → customer

Putting Yourself in the Customer’s Shoes Doesn’t Work: An Interview with Johannes Hattula - HBR

hbr.org/2015/03/putting-yourself-in-the-customers-shoes-doesnt-work

Empathy can sometimes backfire.

• bias, tag
• UX, tag
• customer, tag
• business, tag
• marketing, tag
• ·9 years ago